When a political party is elected into power to govern many millions of people, it is recognised that the audience is split into two broad categories :
1. The general public
Whilst the former work for the latter, the distinction is pretty clear-cut, defining two very different types of audience.
The general public are significantly larger in number, but they are diffused in comparison to businesses, especially large corporations.
Big business act in a unified way that has no parallel with the public – the only significant non-political voices acting on behalf of the people are trade unions. These are narrowly defined organisations that cover only a small subset of the public and their needs.
As well as focus and representation (of the interests of the corporation as a collective), the corporate voice has penetration via lobbying and party donations.
Politicians are swamped with business influence and only hear pockets of concern from the public and unions. It is human nature to respond to the loudest voices. So it is no wonder that government tends to side with business needs ahead of public needs.
In light of this fundamental bias, the public need to have a focused representation that can match the business voice. I would advocate that these features of a true democracy would start to give people voice to effect a rebalancing of political influence :
1. Active, non-political representatives in each town and city that regularly feed local and national concerns to government.
2. More referendums to enable collective decision making on key matters, such as the privatisation of the NHS and Education. These could be instigated by point 1 via sufficient national consensus.